Privacy Policy

Five Ten is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices when you visit our website, purchase our mountain bike shoes, climbing shoes, approach shoes, and kids’ footwear, or interact with our brand.

By accessing fivetenshoesco.com or using our services, you acknowledge that you have read and understand this Privacy Policy and consent to the collection and use of your information as described below.

1. Information We Collect

1.1 Information You Provide Directly

When you interact with Five Ten, we may collect information you voluntarily provide, including:

• Contact Information: Name, email address, phone number when you submit contact forms or sign up for our newsletter
• Communication Data: Messages, inquiries, and correspondence you send to us regarding our Freerider, Hiangle, Guide Tennie, or other Five Ten products
• Newsletter Subscriptions: Email address and preferences when you subscribe to receive updates about new Five Ten mountain bike and climbing shoes
• Product Preferences: Information about your interest in specific Five Ten footwear categories such as flat pedal MTB shoes, clipless cycling shoes, or rock climbing shoes

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Device type, operating system, browser type and version
• Connection Data: IP address, internet service provider, geographic location (city/state level)
• Usage Data: Pages viewed, time spent on pages, click patterns, navigation paths through our Five Ten product collections
• Referral Information: Websites or search engines that directed you to fivetenshoesco.com
• Interaction Data: Products viewed (such as Freerider Pro, Trailcross XT, NIAD VCS), affiliate links clicked, time stamps

1.3 Information from Third Parties

We may receive information from third-party services we work with:

• Amazon Associates Program: When you purchase Five Ten shoes through our Amazon affiliate links, Amazon may share limited transaction data (but not your personal payment information)
• Analytics Providers: Google Analytics and similar services provide aggregated data about how visitors interact with our Five Ten product pages
• Advertising Partners: Information about ad performance and user interests related to mountain biking and climbing footwear

2. How We Use Your Information

Five Ten uses the information we collect for the following purposes:

2.1 Website Operation and Improvement

• Operate and maintain fivetenshoesco.com
• Improve our website’s functionality and user experience
• Understand which Five Ten products (MTB shoes, climbing shoes, approach shoes) generate the most interest
• Optimize content about our Stealth rubber technology and product features
• Troubleshoot technical issues and ensure website security

2.2 Communication

• Respond to your inquiries about Five Ten footwear products
• Send newsletters featuring new Five Ten releases, product updates, and cycling/climbing industry news
• Provide customer support regarding our Freerider, Hellcat, Kestrel, Anasazi, and other shoe lines
• Notify you about important changes to our Privacy Policy or website functionality

2.3 Analytics and Marketing

• Analyze visitor behavior to understand interest in different Five Ten product categories
• Track performance of our affiliate partnerships with Amazon
• Measure effectiveness of content about mountain bike shoes and climbing shoes
• Identify trends in outdoor sports footwear preferences
• Create aggregated, anonymized reports about website traffic and user engagement

2.4 Legal Compliance and Protection

• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms and Conditions and Disclaimer
• Protect Five Ten’s rights, property, and safety
• Prevent fraud, abuse, or illegal activity on our website
• Respond to government requests or court orders when required

3. Cookies and Tracking Technologies

Five Ten uses cookies and similar technologies to enhance your browsing experience and collect information about how you use our website.

3.1 Types of Cookies We Use

Essential Cookies: Required for basic website functionality, including:

• Session management and navigation
• Security features and fraud prevention
• Load balancing and performance optimization

Analytics Cookies: Help us understand website usage, including:

• Google Analytics tracking visitor behavior and demographics
• Page view counts and popular Five Ten product pages
• Traffic sources and referral patterns
• Session duration and bounce rates

Advertising and Affiliate Cookies: Support our Amazon Associates partnership, including:

• Amazon affiliate tracking cookies to attribute purchases of Five Ten shoes
• Conversion tracking for affiliate link clicks
• Performance measurement of product recommendations

3.2 Managing Your Cookie Preferences

You can control cookies through your browser settings:

• Block All Cookies: Set your browser to refuse all cookies (may impact website functionality)
• Delete Cookies: Clear existing cookies from your device
• Selective Blocking: Configure which types of cookies to accept
• Third-Party Cookies: Block cookies from external domains like Amazon and Google

Note that blocking cookies may prevent certain features from working properly, including our ability to track affiliate referrals for Five Ten product purchases on Amazon.

4. Information Sharing and Disclosure

Five Ten does not sell your personal information. We share information only in the following limited circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist with:

• Website Hosting: Companies that host fivetenshoesco.com infrastructure
• Email Services: Newsletter delivery platforms for Five Ten product updates
• Analytics: Google Analytics and similar tools for website performance measurement
• Security: Services that protect against spam, fraud, and cyber threats

These providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Affiliate Partners

As a participant in the Amazon Associates Program:

• When you click affiliate links to Five Ten shoes on Amazon, tracking cookies are placed by Amazon
• Amazon receives information about your click and any subsequent purchases
• We receive commission reports from Amazon but do not receive your personal payment information
• Amazon’s own Privacy Policy governs their handling of your information on their platform

4.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with court orders, subpoenas, or government requests
• Enforce our legal rights under our Terms and Conditions
• Protect against legal liability or investigate suspected fraud
• Safeguard the security of Five Ten’s website and users
• Respond to emergency situations involving safety threats

4.4 Business Transfers

If Five Ten undergoes a merger, acquisition, sale of assets, or bankruptcy:

• Your information may be transferred to the acquiring entity
• We will provide notice before your information is transferred and becomes subject to a different privacy policy
• You will have the opportunity to opt out or delete your information before such transfer

5. Data Security

Five Ten implements reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

• Encryption: SSL/TLS encryption for data transmission on fivetenshoesco.com
• Access Controls: Restricted access to personal information on a need-to-know basis
• Secure Storage: Information stored on secure servers with industry-standard protections
• Regular Monitoring: Ongoing security assessments and vulnerability testing
• Vendor Security: Third-party service providers must maintain appropriate security standards

However, no internet transmission or electronic storage method is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any login credentials and should notify us immediately of any unauthorized access.

6. Your Privacy Rights

6.1 Rights for All Users

Regardless of location, all Five Ten website visitors have the right to:

• Access Your Information: Request a copy of the personal information we hold about you
• Correct Your Information: Update inaccurate or incomplete information
• Delete Your Information: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out of Communications: Unsubscribe from Five Ten marketing emails at any time
• Restrict Processing: Limit how we use your information in certain circumstances

6.2 GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation:

• Right to Access: Obtain confirmation of whether we process your data and receive a copy
• Right to Rectification: Correct inaccurate personal information we hold
• Right to Erasure (Right to be Forgotten): Request deletion of your personal information when no longer necessary
• Right to Restrict Processing: Limit how we use your information under specific conditions
• Right to Data Portability: Receive your information in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

6.3 CCPA/CPRA Rights (California Residents)

California residents have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell
• Right to Know Specific Pieces: Obtain a copy of the specific personal information we collected about you
• Right to Delete: Request deletion of personal information we collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: Opt out of sale or sharing of personal information (Five Ten does not sell personal information)
• Right to Limit Sensitive Personal Information: Limit use of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

6.4 Other State Privacy Rights

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar rights:

• Access personal information we process about you
• Correct inaccuracies in your personal information
• Delete personal information provided by or obtained about you
• Obtain a copy of your personal information in a portable format
• Opt out of targeted advertising based on your personal information
• Opt out of sales of personal information (Five Ten does not sell personal information)

6.5 How to Exercise Your Rights

To exercise any of the privacy rights described above:

• Email Request: Send a detailed request to privacy@fivetenshoesco.com
• Contact Form: Submit a request through our Contact page
• Written Request: Mail a written request to the address below

When submitting a request, please include:

• Your full name and email address associated with your interaction with Five Ten
• Specific right(s) you wish to exercise
• Sufficient detail to allow us to verify your identity
• Your state or country of residence (if applicable to specific rights)

We will respond to verified requests within:

• GDPR Requests: 30 days (may extend to 60 days for complex requests)
• CCPA Requests: 45 days (may extend to 90 days with notice)
• Other State Requests: 45-60 days depending on applicable law

7. Children’s Privacy

Five Ten is committed to protecting children’s privacy. Our website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

While we offer Five Ten Kids’ MTB shoes and youth climbing footwear, our website content is intended for adults. If you are under 13, please do not submit any personal information through our contact forms or newsletter signup.

If we learn that we have inadvertently collected personal information from a child under 13, we will delete that information immediately. If you believe we have collected information from a child, please contact us at privacy@fivetenshoesco.com.

COPPA Compliance: Five Ten complies with the Children’s Online Privacy Protection Act (COPPA) and does not:

• Collect personal information from children under 13 without parental consent
• Require children to provide more information than reasonably necessary
• Condition participation in activities on providing personal information

8. Third-Party Links

The Five Ten website contains affiliate links to Amazon where you can purchase our Freerider mountain bike shoes, Hiangle climbing shoes, Guide Tennie approach shoes, and other Five Ten products. We also may link to other third-party websites for reference or informational purposes.

Important: We are not responsible for the privacy practices of external websites, including Amazon. When you click a link and leave fivetenshoesco.com:

• You are subject to the privacy policy of the destination website
• Amazon’s Privacy Notice governs information collected on their platform
• Other third-party sites have their own data collection and usage practices
• We do not control the content or privacy practices of external sites

We encourage you to review the privacy policies of any website you visit, especially before providing personal information or making purchases. Amazon’s handling of your information when you purchase Five Ten shoes through their platform is governed by their privacy policy, not ours.

9. Data Retention

Five Ten retains your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

9.1 Retention Periods

• Newsletter Subscriptions: Retained until you unsubscribe or request deletion
• Contact Form Inquiries: Retained for 2 years after last communication
• Website Analytics Data: Aggregated data retained indefinitely; individual data retained per Google Analytics settings (typically 26 months)
• Affiliate Transaction Data: Retained for 3 years for accounting and tax compliance
• Security Logs: Retained for 1 year for fraud prevention and security purposes

9.2 Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information
• The purpose for which we collected and processed the information
• Legal, regulatory, tax, accounting, or reporting requirements
• The potential risk of harm from unauthorized use or disclosure
• Whether we can achieve our purposes through other means

After the retention period expires, we securely delete or anonymize your information so that it can no longer identify you.

10. International Data Transfers

Five Ten operates from the United States. If you access our website from outside the United States, your information will be transferred to, stored, and processed in the United States.

The United States may have different data protection laws than your country of residence. By using fivetenshoesco.com, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy.

10.1 Safeguards for International Transfers

When transferring information from the EU or other jurisdictions with strict data protection laws, we implement appropriate safeguards:

• Standard Contractual Clauses (SCCs) with service providers
• Adequate data protection measures comparable to GDPR requirements
• Assessment of legal protections in destination countries
• Technical and organizational security measures for data in transit

11. Email Communications and Marketing

11.1 What You Receive

When you subscribe to the Five Ten newsletter, you may receive:

• New product announcements for Five Ten mountain bike and climbing shoes
• Updates about Stealth rubber technology and product innovations
• Information about Freerider, Hellcat, Kestrel, Hiangle, and other shoe lines
• Mountain biking and climbing industry news relevant to our footwear
• Exclusive content about Five Ten’s partnerships and athlete collaborations

11.2 How to Unsubscribe

You can opt out of marketing communications at any time:

• Unsubscribe Link: Click the “unsubscribe” link at the bottom of any Five Ten email
• Email Request: Send an unsubscribe request to unsubscribe@fivetenshoesco.com
• Contact Form: Submit an opt-out request through our Contact page

After unsubscribing, you will stop receiving marketing emails within 10 business days. Note that we may still send transactional or administrative emails (such as responses to inquiries you initiate) even after you unsubscribe from marketing communications.

12. Do Not Track Signals

Some web browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked.

Currently, there is no universally accepted standard for how websites should respond to DNT signals. Five Ten does not currently respond to DNT browser signals or similar mechanisms. We continue to monitor developments in DNT technology and may adjust our practices as industry standards evolve.

Regardless of DNT settings, you can control cookies through your browser settings as described in Section 3.2 above.

13. Changes to This Privacy Policy

Five Ten reserves the right to update this Privacy Policy to reflect changes in our practices, legal requirements, or website functionality.

13.1 How We Notify You of Changes

When we make material changes to this Privacy Policy:

• We will update the “Last Updated” date at the top of this page
• We will post a prominent notice on the Five Ten homepage
• For significant changes affecting your rights, we may send email notification to newsletter subscribers
• We may require you to acknowledge the updated policy before continuing to use certain features

13.2 Your Continued Use

Your continued use of fivetenshoesco.com after changes to this Privacy Policy constitutes acceptance of the updated terms. If you do not agree with the changes, please discontinue using our website and contact us to request deletion of your information.

We encourage you to review this Privacy Policy periodically to stay informed about how Five Ten protects your information.